Hilton Head Island, South Carolina

Hatley of Hilton Head is located in the picturesque town of Harbour Town, SC. Under a red and white awning, ten meters away from the dock, you will find a strip of shops that has become known as a destination shopping area for the hundreds of thousands of tourists that visit this beautiful place for the beaches, golf, scenery, and to view the Harbour Town Lighthouse.

We caught up with Sandy, the store manager, to discuss how they decided to open up a full Hatley store.

Hatley of Hilton Head

Their location was previously an art gallery, but with the economy as it was, the owner of the store was looking to add something that was not already a part of the retail landscape in Hilton Head. They wanted to open a family store and they have the philosophy that they wanted something unique that nobody else was doing. Hilton Head is very much a family destination, so when their sales representative approached them about doing a Hatley store, they were on board immediately! They loved the look of the line and felt that it was a perfect fit for the coastal landscape.

The typical customer is definitely the tourists that visit the area. They are in such a great location that they do not find it necessary to advertise, since they are in a high foot traffic area that most everyone strolls by. The local population in the down season is about 35,000, but during the peak of summer vacation season the population can swell to 275,000. They have tourists visit from all over the world!

Hatley of Hilton Head Store Front

The top selling items are the women’s sleepshirts and men’s boxers. Sandy reported that the men’s tee, “The Trout, the whole trout and nothing but the trout…so help me cod” has been flying off of the shelves as well!

Hatley’s Spring 2012 collection is more coastal looking than ever so we expect the upcoming summer season to be busy for us and the Hatley of Hilton Head store!

Store Name: Hatley of Hilton Head (official Hatley dealer)
Location: 149 E Lighthouse Road, Hilton Head Island, South Carolina
Store Size: 600 sq. feet